Overview

Calificadas is a virtual coach empowering Spanish-speaking women in the workplace through developing communication and leadership skills. In 2022, the team approached me for help transforming their business idea into a digital product to qualify for investment programs. Through a structured process, we designed and launched an MVP, enabling Calificadas to secure the 18th 500Latam batch.

Discovery

Collaborated with the client to refine their business idea into a functional prototype.
Conducted user research to identify pain points and needs.
Defined product requirements and core features, creating a roadmap for information architecture and user journey design.

MVP → B2C → B2B

Refined the initial prototype and developed an MVP, enabling Calificadas to qualify for the 500Latam program. Secured early-stage funding, and developed the first full version of the Calificadas App for a B2C model. Enhanced and optimized the app's user experience. Expanded the platform to include a B2B offering, allowing companies to provide the app to employees. Designed new features and reorganized to support a broader market.

IMPACT

Enabled the client accessing key funding program (500Latam), strengthening their structure and securing continued growth. Contributed to the growth of Calificadas from a prototype to a functional and scalable platform, achieving market fit validation. Helped client establish a solid foundation for team, business model, and long-term development.