About
With over 12 years of experience in branding, digital products and user experience, I have worked across a range of industries, leading design initiatives that improve consistency, efficiency and accessibility. I have a proven track record of developing scalable design systems, fostering cross-functional collaboration, and navigating complex challenges to create high-quality, cohesive user experiences.
I specialise in initiating foundational projects to lay the groundwork for successful products. I am skilled in conducting discovery initiatives to assess the product landscape, users and opportunities, designing end-to-end workflows, and establishing processes for an emerging product team.
Skills
Product Design
Turning ideas into easy-to-use digital experiences that have the greatest possible impact. I have a good understanding of how products are made, from initial idea to delivery. I'm highly technical and although I'm not an engineer, I have a strong understanding of front-end development.
Design Systems
I help bridge the gap between design and engineering, allowing for better collaboration and the space to solve bigger problems.
I manage and develop design systems, ensuring they are consistent, efficient and easy to adopt and use.
Zero to One
I work closely with early stage startups to bring their product to market or help them find the product-market fit. From research and strategy to hands-on product design, team building and brand development.
Leadership & Governance
I enjoy mentoring people just starting out in design. I know how to define the different ways people can contribute, how to set up processes and how to ensure they can grow and adapt as needed.
Contact
I’m always seeking opportunities to grow, tackle exciting challenges, and collaborate with like-minded creatives. If you have an idea, a project, or simply want to connect, let’s make something extraordinary happen.